Austin-based Diligent announced on Thursday that Todd Brugger was appointed as its chief operating and Todd Haq as chief technology officer. Haq and Brugger most recently worked at Cruise, GM’s self-driving division that closed earlier this year. Haq was previously the vice president of AI and Robotics. Brugger was Cruise’s COO. Andrea Thomaz, co-founder and CEO at Diligent Robotics told TechCrunch that it was the perfect time for the company’s leadership hires. The startup has deployed around 100 of its Moxi robots that assist healthcare facilities in non-patient facing tasks. It is now ready to focus more on scaling. Thomaz explained that the company has grown more slowly over the past two or three years to improve operational efficiency and prepare for a more dramatic scale-up. “And that’s what we’re gearing ourselves up to do at the end of this and next year,” Thomaz said.

During early conversations with Haq she was introduced to the Brugger by a mutual contact. She thought Brugger’s expertise in scaling Cruise from zero to hundreds of vehicles seemed like a good fit for Diligent. Thomaz said, “Todd Rashed worked so well with each other at Cruise.”

“Everything started to come together. We needed operational leadership. We knew we needed to hire someone with Todd’s expertise and it was a perfect time.”

Haq, Brugger and TechCrunch both said that Diligent is a natural next move for them. The robotics company is already at the deployment stage, and the technology is very similar to that which they were working on while at Cruise. Haq said that autonomous vehicles were mobile robots in their core, but called by a different name.

Haq said that many companies get early revenue, which he calls “vibe revenue,” because people try the service, but then cancel it. The revenue then dies. “But with Diligent if you look all the metrics, it’s clear that the robots have been in daily use and are now an integral part of the companies who are using them. This makes it a sticky product. You know, there are a lot of interesting things to say about the company.

Brugger stated that he also was drawn to Diligent, because it shared many of the same operational priorities and challenges as Cruise.

Brugger said that there was a sort-of hierarchy, or pyramid of priorities, that we looked at. I think it will be very similar. “You have to start with safety, it’s a non-negotiable. You then move up to improve reliability. You continue to work towards product-market fit, which is often a matter of increasing the capabilities or utility of robots. So I think the pyramid is similar. The way you think of deployments is also very similar.

Diligent, founded in 2017, was founded by Thomaz and Vivian Chu. The Moxi robots of the company are used in more than 25 health networks. Diligent has raised over $90 million from a variety of firms, including Tiger Global True Ventures and Canaan Partners. Becca is a senior reporter at TechCrunch who covers venture capital trends. She covered the same beat previously for Forbes and Venture Capital Journal.