BirdBrain Technologies Expands STEM Education Portfolio with Acquisition of Strawbees Assets
In a strategic move to enhance hands-on STEM learning, BirdBrain Technologies, a prominent leader in robotics and makerspace education, has acquired essential intellectual property and inventory from Strawbees AB, a subsidiary of Sweden’s Albert Group. This acquisition, announced on September 15, 2025, marks a significant step in BirdBrain’s mission to provide innovative educational tools that foster creativity, engineering skills, and computational thinking among students worldwide.
Strengthening Project-Based Learning Through Modular Building Systems
Strawbees is renowned for its versatile, open-ended construction kits and comprehensive curriculum designed to inspire learners of all ages to explore engineering concepts and develop problem-solving abilities. By integrating these resources, BirdBrain Technologies aims to broaden its impact across classrooms, makerspaces, and robotics programs globally, delivering immersive, project-driven experiences that combine creativity with technical skills.
Leadership Perspective on the Acquisition
Timm Boettcher, CEO of RW Thrive-the employee-owned parent company of BirdBrain Technologies-emphasized the synergy between the two organizations: “Strawbees’ innovative and engaging approach to STEM education perfectly complements our commitment to equipping students with the tools necessary for success in STEM careers. This acquisition enables us to deepen our educational offerings and provide even more meaningful, hands-on learning opportunities to educators and students around the world.”
Commitment to Brand Integrity and Educational Excellence
BirdBrain Technologies is dedicated to preserving the Strawbees brand’s legacy while continuing to support educators with accessible, effective STEM tools. The company’s award-winning products, designed for learners from early elementary through high school, are grounded in extensive research and educator feedback, ensuring they meet the evolving needs of modern classrooms.
About BirdBrain Technologies
BirdBrain Technologies specializes in creating engaging STEM, robotics, and makerspace educational products that inspire joyful and deep learning. Their hands-on tools promote creativity, engineering thinking, and inclusivity, empowering students to develop critical skills for the future. Learn more at www.birdbraintechnologies.com.
About RW Thrive
RW Thrive is an employee-owned holding company dedicated to advancing education through innovative, experiential learning solutions. Its subsidiaries, including Realityworks and BirdBrain Technologies, provide educators and students worldwide with cutting-edge curricula, tools, and support in STEM, Career and Technical Education, and beyond. RW Thrive’s mission is to empower learners to explore, innovate, and thrive. Visit www.rwthrive.com for more information.
Contact Details
Samantha Forehand
RW Thrive
Eau Claire, WI, United States
Phone: 715-858-7159
Email: info@rwthrive.com
