Shoucheng Holdings Accelerates Growth in Humanoid Robotics Post-Spring Festival Gala

In the wake of the Year of the Horse Spring Festival celebrations, the “Hard Tech” sector has witnessed remarkable momentum, with humanoid robotics capturing widespread attention. Shoucheng Holdings (0697.HK) has positioned itself at the forefront of this surge, driven by strategic initiatives that blend offline innovation, capital market confidence, and cutting-edge technology demonstrations.

Establishing a Robust Offline Presence: Taozhu New Creation Hub Launch

Capitalizing on the surge in consumer interest generated by the Spring Festival Gala and New Year’s Eve livestream events, Shoucheng Holdings unveiled the Taozhu New Creation Hub, a flagship robotics technology retail and service center. This hub embodies a comprehensive ecosystem that integrates product experience, sales, after-sales support, and strategic investment opportunities, creating a seamless offline-to-online consumer journey.

• Comprehensive Service Model: The Hub offers an all-encompassing “Experience + Sales + After-sales + Investment” framework, ensuring customers receive end-to-end support.
• Innovative “Store-Factory” Concept: Featuring a unique layout that combines front-end retail with a back-end robotics maintenance workshop, developed in partnership with Accelerated Evolution, the Hub delivers one-stop solutions for consumers.
• Market Validation Platform: Spanning over 400 square meters, the Hub serves as a critical venue for portfolio companies to showcase technology and validate consumer demand in real-world settings.

Strategically located stores further enhance market penetration:

• Wangfujing APM Store: Situated in a vibrant commercial district, this outlet targets tech-savvy consumers aged 18-35, emphasizing trend-driven smart products.
• Capital Airport Terminal 2 Store: Positioned within a major transportation hub serving 35 million passengers annually, this store focuses on capturing last-minute purchases with portable, practical smart devices during the 40-minute pre-boarding window.

This offline infrastructure is a cornerstone of Shoucheng’s “Capital + Scenario + Ecosystem” strategy, enabling data-driven product refinement and fostering a virtuous cycle of industry growth, consumer engagement, and maintenance services.

National Recognition Through Gala Robotics Showcase

The Spring Festival Gala spotlighted a groundbreaking humanoid robot performance, featuring a trio of Shoucheng’s portfolio companies: Unitree Robotics, NOETIX Robotics, and Galbot. Their participation not only underscored the technological prowess within Shoucheng’s ecosystem but also provided prestigious national-level endorsement.

• Unitree Robotics: Presented a 16-robot formation executing complex martial arts maneuvers, including world-first continuous parkour flips and rapid movements reaching speeds of 4 meters per second, powered by proprietary dexterous robotic hands.
• NOETIX Robotics: Served as the exclusive bionic humanoid robot partner, showcasing consumer models “Xiaowantong N2” and “Xiaobumi” with lifelike facial expressions and synchronized breathing, signaling the imminent integration of robots into everyday home environments.
• Galbot: Introduced “Xiao Gai,” an embodied AI robot capable of autonomous real-time tasks such as glass shard collection and clothing folding, driven by its advanced “AstraBrain” AI model.

This collective demonstration reflects Shoucheng’s strategic investment across core robotics components, complete units, and intelligent AI systems, reinforcing its leadership in the sector.

Seamless Online-to-Offline Conversion via New Year’s Eve Livestream

On the Gala night, Shoucheng Holdings launched the PoBiren (Barrier-Breaker) Initiative livestream event, uniquely bridging the gap between industrial investment and consumer engagement. This initiative effectively converted online viewership into tangible sales, completing the cycle from offline presence to digital exposure and back to offline fulfillment.

• Addressing Consumer Barriers: The livestream featured detailed product demonstrations and expert technical commentary, overcoming typical challenges of online robotics purchases.
• Integrated Order Fulfillment: Online orders were seamlessly linked to the Taozhu New Creation Hub for efficient delivery and maintenance services.
• Investor-Driven Branding: By sharing insights from an investor’s perspective, Shoucheng enhanced consumer trust and solidified its reputation as a pioneer in hard tech investments.

Outlook: Strengthening Valuation and Market Leadership

Through a triad of national exposure, immediate traffic monetization, and a fortified offline infrastructure, Shoucheng Holdings is poised for a significant valuation rebound. Supported by ongoing share repurchases and a clear growth trajectory, the company is set to maintain its dominance in the hard tech investment landscape, delivering sustainable value to shareholders.